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Is M&S going to move food and clothing into two agencies?
Marks & Spencer CEO Steve Rowe is ringing the changes, trying to wring some extra market share and revenue from his two main businesses: Food and Clothing and Home. A while back food was in the...
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M&S clothing departs Grey with ODD agency choice
Troubled retailer Marks & Spencer (most of them are pretty troubled these days as online shopping lays waste the UK high street) has sprung a surprise by appointing specialist agency ODD to handle...
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M&S gets (some) ad mojo back with new/old food effort
Is M&S advertising finding a bit of form? It’s just moved its clothing and homeware account from Grey to ODD (a fashion/retail specialist it seems.) Grey is still, presumably, on the case for food...
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M&S turns to NMPi to spruce up paid search
Venerable British retailer Marks & Spencer looks to many of us like a slow motion car crash, especially in its foundation clothing business. Latest to leave is former Halfords and McDonald’s boss...
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M&S unveils a new non-event from new agency ODD
M&S has unveiled its first campaign from new womenswear agency ODD, designed, among other things, to restore its “style credentials.” M&S moved its non-food advertising from Grey in search of...
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M&S takes denim pitch up an unhelpful hill
Does M&S have the faintest clue what it’s doing? Apparently it sells lots of jeans and stuff so it’s charged clothing agency Odd with flogging a few more by making its rather humdrum brand more hip...
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Can M&S take on the supermarket space boys with new tack ‘Remarksable’?
Embattled Marks & Spencer (we don’t need to say that every time – but it is) has produced its latest big idea: “Remarksable” value. This is on its food lines as it takes over from Waitrose as food...
View ArticleM&S shows the way with Sparks app – and even produces a good ad
Watching the first episode of The Ipcress file on ITV (good) but having to plough through endless commercials (mostly terrible – has ever so much been spent on high end production for mediocre ideas)...
View ArticleMiller for M&S outdoes Moss for Diet Coke as Primrose Hill’s finest hit TV
M&S women’s clothes have had a surprise lease of life since recruiting a refugee from Top Shop (escaping Philip Green should bring out the best in anyone) and now they’re back for autumn with...
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